Unthink.com open for public beta. Is it yet another social network?
By zeedeo on October 29, 2011 @ 17:37:58
I opened my email last Tuesday (October 25th) and saw an email that Unthink.com is now open for public beta.
I have to say, the word "unthink" irritates me, but I will go with it because I donít know what it will turn out to be. I will delay my opinion for the end.
Signing up was fairly easy when I clicked on the link, I was asked to create a username and password. Right after I was presented with this video:
The video is about the concept the website was creating on, and how your information will not be shared. Oh! And that facebook sucks.
The next step was the "UNTHINK DEED". The promise that your information will not be shared:
And some preamble and Covenant, and such and such, I skipped right ahead.
The following step is the interesting step for me, because I remember when I first used facebook, and there was no ads and stuff. Unthink presents you right in the beginning with "Brands". It is a fancy way of saying there will be ads. But not any ads, you have to endorse them first in order for them to work, well thatís what I understand from the video so far.
Step five was a very common one, but I chose not to enter my email and password, I just skipped. I donít know about you but I donít usually give my username and password to someone. But thatís just me.
And Then we are done!
Congratulation! Note that you are reminded that by default your privacy is set to private, meaning no one can see you, until you change your settings.
Here is how it looks like inside.
To tell you the truth I like the concept very much, I remember not posting many things on facebook because I thought it would seem inappropriate to some. Unthink comes natively with all these cool features that will spare me from having to make a mistake first and correct it. But since my last arcticle about unthink there have been many changes to google and facebook. They both offer almost exactly what Unthink is calling "Social Revolution", and they have the advantage of being already familiar to users.
Unthink is the kind of startup that could only come from outside of traditional tech hotspots like Silicon Valley or New York, as thereís a certain level of audacity, and perhaps even ignorance, that you need in order to think you have a shot at displacing social networking giant Facebook and all of its 800 million users.
And taking down Facebook is the core of Unthinkís marketing campaign. In fact, the majority of Unthinkís message is about what it is not: itís not another social network, itís a social revolution. Unthinkers are not users, theyíre owners. Unthink is not in control, you are. And so on. It even has its own manifesto, deeds and covenants.
Despite its anti-Facebook manifesto, Unthink actually wants to displace Twitter, Groupon and LinkedIn, too. If anything, however, itís Diaspora done right. Hey, if youíre going to appeal to the "I donít want corporate control of my data!" crowd, you may as well go all in.
Will Unthink take down Facebook? Not likely. But itís fascinating to watch someone try on this scale.
Unthink at First Glance
I'm not really sure that the name of the service is going to resonate with people who are disgruntled with Facebook or Google Plus. Actually, I'm not sure the name "Unthink" is going to resonate with anybody.
If the "FU" video they've put on Facebook is any indication of their marketing strategy, Unthink might appeal to the high school crowd ó but the adults in the audience are unlikely to be impressed. As one friend said when I asked for a second opinion on the video, "my 15-year-old self would love this. I gagged at 36." Not exactly how I'd phrase it, but yeah - pretty much on target.
So lets give unthink a chance and see what it will become. Is it going to be ĎYet another social networkí or ĎThe Social Revolutioní what do you think? Visit Visit unthink.com and share your experience.
Fourteen-year old Rebecca Black wants to be more than a summertime flash in the pan. After the video...
Justin Bieber, Kim Kardashian, Sarah Jessica Parker: Find Out Who's Appearing at Fashion's Night Out!
It only makes sense that one of the biggest stars in the world is joining forces with one of the big...
Unthink has finally opened its door for beta testing. In case you donít know Unthink is a new social...
You still do not have it right...
Looks Fine to me on my side.